Amazon Advertising Services

Overview

Once your products are listed on Amazon, you hit a familiar wall: people are not seeing them. You search your own product name and it appears on page 5. Competitors with similar items are sitting at the top of the search results with a “Sponsored” tag.

That is Amazon Advertising in action.

Amazon gives sellers different ad formats mainly Sponsored Products, Sponsored Brands, and Sponsored Display. These ads sit inside Amazon’s own pages and send shoppers straight to your product detail page or brand store. You pay when someone clicks.

Amazon Advertising Services  are meant for sellers who do not want to guess their way through campaigns. Instead of randomly boosting products or switching on ads without a plan, TheGSTCo sets up and manages campaigns in a structured way: clear goals, focused targeting, regular checks, and simple reporting.

This works well for:

• new sellers trying to get their first orders and reviews,
• brands launching new ASINs,
• businesses shifting from offline to Amazon and needing controlled ad spend, and
• catalogues where a few products need heavy push and others need only basic support.

The focus is not on big promises. It is on making sure your ads are set up correctly, spend is controlled, and you know what is happening with your money.

Benefits

Make your products visible to the right shoppers

Amazon is a search platform before anything else. Buyers type “wireless mouse”, “protein shaker”, “kids bedsheet” and then decide from the top results. If your product never appears in the first few rows, it will hardly get any clicks.

With Amazon ads, you can put your products in those top rows for relevant keywords and on related product pages. When TheGSTCo runs ads for you, the focus is on placing your products where serious buyers are already looking not on chasing random impressions.

Focus on the SKUs that matter

Not all products are equal. Some have better margins, some are seasonal, some are slow-moving. If you promote everything in the same way, you burn budget without seeing a clear impact.

TheGSTCo groups products by business role hero items, support items, clearance items and runs separate campaigns for each. That makes it easier to:

• push your main products,
• clear stuck inventory without giving it away, and
• test new launches with small, controlled ads.

You can then see which group responds well and adjust stock and prices accordingly.

Use keywords and product targeting with a plan

Amazon ads allow two broad styles of targeting:

• search-based (keywords), and
• product-based (targeting specific ASINs or categories).

If you bid on very broad keywords, your spend goes up with weak results. If you choose only very narrow terms, you get no volume.

TheGSTCo starts from your category, your current listings, and the way buyers usually search for similar items. Campaigns are built with a mix of exact, phrase, and broad match keywords, along with product targeting on matching or competing ASINs. Over time, wasteful terms are cut and good ones are given more budget.

Avoid “set it and forget it” ad waste

One of the biggest problems on Amazon is abandoned campaigns ads that were switched on and never checked. They keep spending on old bids, old keywords, and sometimes even out-of-stock products.

With managed Amazon Advertising, your campaigns are checked at regular intervals. Bids are adjusted, poor keywords are paused, and ads on out-of-stock items are stopped. It is basic discipline, but it saves a lot of money over a few months.

Support launches, offers, and peak periods

Ads are especially useful when you:

• launch a new product and it has no rank,
• run deals and coupons,
• join Prime Day or festive sales, or
• want to win back attention for a product that used to sell but has slipped down.

TheGSTCo plans campaigns around these phases so that ads and pricing moves support each other.

Procedure

The process TheGSTCo follows is straightforward. The goal is that you always know what is happening and why it is being done.

Step 1: Review your account and catalogue

First, your Amazon seller account and catalogue are reviewed. At this point, TheGSTCo checks:

• which products are live,
• how many SKUs you have,
• which ones you want to push, and
• whether your listings are strong enough (images, titles, categories).

If the product pages themselves are weak, ads are postponed or limited until basic fixes are done. There is no point sending paid traffic to a poor listing.

Step 2: Set clear goals and monthly budget

Next, you agree on what you want your Amazon ads to do. Examples:

• Get initial visibility and reviews on 3–5 new products.
• Push 2 main ASINs in a specific category.
• Use ads mainly to support existing organic sales with a fixed ACoS target.

Based on this, an initial monthly budget is fixed. It does not have to be very high, but it should be realistic for your category. The budget is then split between campaigns so that each one has a clear job to do.

Step 3: Build the campaign plan

TheGSTCo then creates a campaign structure around your goals. This usually includes:

• Sponsored Products campaigns for key ASINs,
• possibly Sponsored Brands for registered brands, and
• product-targeting campaigns where your ads appear on chosen product pages or category pages.

For each campaign, target keywords and products are chosen. In the beginning, these are based on:

• your product titles and features,
• common search terms in your category, and
• obvious competitor or related products.

The idea is to start controlled, not random.

Step 4: Set up campaigns on Amazon

Once the plan is ready, TheGSTCo creates the campaigns inside your Amazon advertising console. This includes:

• setting daily budgets,
• assigning ad groups to products,
• entering keywords and targets, and
• putting in basic bid levels.

If Sponsored Brands are used, ad creatives (brand logo, tagline, and selected products) are prepared within Amazon’s format.

Step 5: Monitor performance and adjust

After campaigns go live, they are monitored on a fixed schedule. TheGSTCo looks at:

• spend vs sales,
• which keywords bring orders,
• which placements waste money, and
• how each advertised product is performing.

Good search terms are added as exact keywords. Poor ones are blocked. Bids are raised where ads are profitable and trimmed where they are not. This step repeats over weeks and months; it is not a one-time task.

Step 6: Share simple reports and next steps

At agreed intervals, you receive a straight summary not in heavy jargon showing:

• what was run,
• what worked,
• what did not work, and
• what changes will be made next.

Based on this, you can decide whether to increase budget, add new products into ads, or pause some lines and focus on others.

Documents

To run Amazon Advertising Services properly, TheGSTCo does not need a pile of paperwork, but it does need accurate access and clear inputs.

Account access

You will need to provide:

• access to your Amazon seller account or advertising console (with suitable user rights), and
• confirmation of who will approve budgets and changes.

Without correct access, campaigns cannot be created or edited.

Product and business details

For the products you want to advertise, TheGSTCo needs:

• ASINs or direct links to the product pages,
• information on which products are priority,
• stock and price details, and
• any limits you have on discounts or ad spend per product.

If you have set brand guidelines logo usage, taglines, key messages those are shared at this stage as well.

Past ad and sales data (if any)

If you have already run Amazon ads, past reports are very useful. They show which keywords and campaigns have caused waste and which have worked. TheGSTCo can use this to avoid repeating old mistakes and to build on your best performers.

Even without past ad data, your sales reports and customer feedback can point to which products deserve ad support first.

FAQ

1. What are Amazon Advertising Services and how are they different from normal listings?

   Amazon Advertising Services promote your existing product listings using paid ads like Sponsored Products and Sponsored Brands, so your products appear in top search positions and on related product pages instead of relying only on organic rank.

2. Do I need a minimum budget to start Amazon ads with TheGSTCo?

   There is no predetermined minimum needed, but you are expected to be prepared with a pragmatic monthly spending on your category to allow campaigns the opportunity of experimentation and adjustment.

3. Can Amazon ads help new products with zero reviews?

   Yes. Ads are often the only way for new ASINs to get early visibility, clicks, and first reviews when they have no sales history or ranking.

4. How do I know if my Amazon ads are actually working?

   You will be able to monitor such important numbers as spend, clicks, orders, ACoS and sales of advertised goods; TheGSTCo provides easy access to the performance reports that describe what campaigns and keywords are working.

5. Will Amazon Advertising Services also fix my product listings?

   If your listings are weak poor images, unclear titles, wrong categories TheGSTCo will usually suggest or make basic fixes first, because ads cannot perform well if the product page itself is not strong.

6. Can I stop or change campaigns if I am not happy with the results?

   Yes. Campaigns can be paused, edited, or restructured at any time; bids, budgets, and targeting are adjusted based on performance and your comfort with spend.