Written by: Riya Mathur

Last reviewed: 7th October 2026

Quick Answer: Which One Should You Choose?

For an Amazon or Flipkart seller who mainly needs a state-wise GST setup for marketplace fulfillment, TheGSTCo is built specifically around marketplace sellers. Our VPOB and APOB service for e-commerce sellers starts at ₹7,000 per year, with GST application filing and APOB addition included. myHQ offers virtual offices through a much broader network of partner workspaces across 34+ cities.

Selling through Amazon FBA or Flipkart FBF becomes more complicated when stock starts moving beyond your home state. You may operate the entire business from Delhi, Mumbai, or Bengaluru, but the moment inventory is stored in another state, the GST setup for that state becomes part of the expansion plan.

This is where a VPOB, or Virtual Place of Business, comes in. The term is commonly used by e-commerce sellers for an address arrangement that can be used as the principal place of business while applying for GST registration in another state. VPOB itself is not a separate category on the GST portal. What matters to the department is the place of business and the documents supporting your right to use that address.

Both TheGSTCo and myHQ provide address-based solutions that can be used for GST registration. The difference is in what the two services are built around.

myHQ operates as a workspace platform. Its virtual-office service sits alongside coworking spaces, managed offices, day passes, and other workspace products. Its virtual-office network includes more than 150 partner spaces across 34+ cities.

At TheGSTCo, VPOB is built around e-commerce GST registrations. Our service is intended for sellers who want to enter additional states, obtain the GST registration needed there, and then connect that registration with Amazon, Flipkart, or another fulfillment location.

So, the right choice depends less on which company has the longer location list and more on what you actually need the address to do.

TheGSTCo vs. MyHQ at a Glance

Delhi listings on myHQ show examples such as Awfis at Mohan Cooperative from ₹849 per month, while other locations are priced higher. Since its pricing changes by venue, the annual amount depends on the address selected rather than one national VPOB rate.

Our VPOB and APOB package lists pricing from ₹7,000 per year, with GST application filing, APOB addition, and department representation included in the package.

That difference becomes easier to understand when we look at how an Amazon or Flipkart seller actually uses a VPOB.

Why Sellers Choose TheGSTCo Over MyHQ

1. Lower Total Cost

For marketplace sellers, comparing only the advertised address fee can give an incomplete picture. The better comparison is the total amount required to reach the point where the state GST registration is ready and the relevant fulfillment center can be added.

Our VPOB plans for e-commerce sellers currently start at ₹7,000 per year. The package includes GST application filing and APOB addition. We also provide support if the GST department asks for clarification or carries out address verification.

myHQ uses venue-based pricing. Its current Delhi page lists more than one price point, with examples starting from ₹849 per month and moving upward depending on the location. It also offers separate types of virtual-office arrangements for business addresses, company registration, and GST registration.

That model can make sense for a business that cares about a particular commercial address or wants access to a wider workspace network.

An Amazon seller usually has a different question: “How much will it cost me to get the address, complete the state GST process, and add the fulfillment location?”

That is the cost comparison we have designed our package around.

For example, suppose a Delhi-based seller wants to place inventory in a fulfillment center in Maharashtra. The seller is not looking for a desk to work from every day in Maharashtra. The immediate requirement is an address with the supporting papers needed for the GST application, followed by the marketplace warehouse addition where required.

In that situation, the yearly address price on its own tells only part of the story.

2. Our Own Premises, Not Shared Coworking

The type of premises behind a VPOB matters because GST registration is based on a real place of business supported by genuine documents.

At TheGSTCo, our model is based on commercial premises that we control and manage for e-commerce registrations. Our VPOB service is built around commercial offices used by businesses that need an address in states where they do not otherwise maintain an office. We provide the supporting documentation and keep staff at the location for verification requirements.

MyHQ follows a different model. Its website describes a network of 150+ partnered spaces across 34+ cities, with locations provided by coworking and workspace operators.

That does not make a coworking address invalid for GST registration. A business can use a shared or coworking premise when the arrangement and supporting documents meet the applicable requirements.

The practical distinction is who controls the premises.

With our model, the address, documents, and local verification support sit within the same service setup. With a workspace marketplace, the company arranging the virtual office may need to work with the operator responsible for the particular location.

For an ordinary company that mainly wants a recognized business address, either structure may suit the requirement. For an e-commerce seller expecting state-wise GST registrations and possible premises checks, direct control of the location can make the process easier to coordinate.

3. One Team Handles the GST Officer's Visit

A VPOB should not be treated as a PDF bundle that stops being useful once the rent agreement and NOC have been issued.

The GST officer may ask questions about the address. Additional papers may be requested. In some cases, physical verification may take place before registration is granted.

Our team handles the address setup, supporting documents, GST application, and department follow-up. The premises also have on-site support, and our e-commerce VPOB service includes premises-side assistance if an officer visits the location.

This matters because a verification visit is about the actual address, not simply what was uploaded on the GST portal.

A seller should therefore ask any VPOB provider a few practical questions before paying: Who manages the premises? Who will be present if an officer visits? Will my business name be displayed when required? Who answers a notice relating to the address? Is department follow-up included or separately charged?

myHQ states that its team includes GST and ROC professionals and that partner locations provide support for government verification and signage.

The distinction is again one of operating model. Our premises support and GST work form part of the same e-commerce VPOB service.

4. APOB Included for Your Fulfillment Center

Getting a GSTIN in the new state is often only the first part of the seller's setup.

Suppose you obtain a GST registration using a VPOB as your principal place of business. Your inventory will not necessarily sit at that address. It may be stored at an Amazon fulfillment center or a Flipkart warehouse elsewhere in the same state.

That warehouse may then need to be added to the GST registration as an Additional Place of Business, or APOB.

Our VPOB package includes the APOB addition. Once the state GST registration is approved, our team can handle the amendment required to add the relevant fulfillment location as part of the seller's setup.

For a marketplace seller, this is not a minor add-on. It is often the step that connects the new GSTIN with the location from which stock will actually move.

If you want to understand which fulfillment centers may need to be added, you can also check our Amazon and Flipkart APOB warehouse directory, which lists marketplace warehouse locations by state.

myHQ refers to APOB filing and expansion support on its current virtual-office pages. However, because plans and spaces differ, sellers should confirm the exact service scope and fee for the location they intend to purchase.

Before choosing any provider, ask whether the quoted amount covers only the address documents or also the GST application, clarification replies, APOB amendment, and verification support.

5. Built Only for Marketplace Sellers

The biggest difference between the two models is not the address itself. It is the type of seller each service is designed to support.

myHQ caters to a broad range of businesses. A founder may need an address for company incorporation, a consultant may want a business address in another city, or a company may be looking for coworking or managed office space.

Our VPOB service is focused on e-commerce sellers.

That focus matters because marketplace expansion rarely stops at getting one GST registration. A seller may want to place stock in Amazon fulfilment centres across several states, enrol in Amazon IXD, use Flipkart FBF, or start storing inventory through Meesho VPOB and APOB arrangements.

Quick-commerce businesses can face a similar issue. Platforms such as Zepto, Blinkit and other rapid-delivery services may operate through local dark stores or micro-warehouses. Where those locations form part of a seller's GST setup, the relevant address and APOB requirements also need to be dealt with. We provide support for sellers adding quick-commerce dark stores to their GST registrations.

The result is that one seller may need several different pieces to work together: a VPOB for the state GST registration, an APOB for a marketplace warehouse, and additional registrations or amendments as the fulfilment network grows.

For example, an Amazon seller may first obtain GST registration in a new state through a VPOB and later use that registration for the fulfilment centres required under the IXD programme. A Meesho seller may need a similar state-wise setup before stock can move through marketplace warehouses. A quick-commerce brand may need to add dark-store locations as its delivery network expands.

Our marketplace services are built around these use cases rather than around a general business-address requirement.

We have served 30,000+ sellers and report an approximately 98% GST approval rate for compliant VPOB setups. We are also identified as a service partner for major marketplaces including Amazon and Flipkart.

These marketplace relationships are not government approvals and do not guarantee that a GST registration will be granted. The final decision on any GST application remains with the GST department.

6. Realistic GST Timelines

GST registration can move quickly in straightforward cases, but sellers should not assume that every application will be approved within the same period.

Rule 9A of the CGST Rules, 2017 provides for electronic grant of registration within three working days for applications that fall within the prescribed data-analysis and risk-based process. This does not mean that every applicant using a VPOB will receive a GSTIN within three days.

If the department asks for clarification, seeks additional documents or conducts physical verification of the premises, the registration process can take longer. The actual time depends on the application and the GST officer's review.

At TheGSTCo, our team handles department follow-up as part of the VPOB and APOB service. If a query concerns the address or supporting documents, we assist with the response and the premises-side requirements.

The final decision on registration and the time taken remain with the GST department.

Frequently Asked Questions

Get Your VPOB with TheGSTCo

If you are expanding through Amazon, Flipkart or another fulfilment network, choose the address for what it needs to do after purchase, not simply how it looks on a location list.

Our VPOB and APOB service for e-commerce sellers starts at ₹7,000 per year and includes the commercial address setup, supporting documents, GST application filing, APOB addition and department follow-up. Our service is built around e-commerce sellers who need state-wise GST registrations for fulfilment operations.

You can read our complete VPOB guide to understand how VPOB, PPOB and APOB work together, browse our marketplace warehouse and APOB directory, or visit TheGSTCo to speak with our team for a free VPOB consultation before choosing your next state.