Amazon Brand Store Services

Overview

Once your brand is registered on Amazon, you get access to a powerful feature that many sellers barely use: the Amazon Brand Store. It is your own branded space inside Amazon, where only your logo, your products and your message are visible. When a shopper enters your store, they are not seeing ten other brands on the same page. They are inside your corner of the marketplace.

In theory, this can change how buyers see you. In reality, a lot of stores are put together in a hurry. Someone uploads one banner, drops a few products on the page and presses publish. There is no clear structure, no thought about how a new visitor will move through the store and no plan to link it with ads or promotions. The store is live, but it does not really help sales.

TheGSTCo’s Amazon Brand Store Services are built to fix that. We treat the store as your home base on Amazon, not an afterthought. The layout is planned, the pages have a clear role, and the products shown on each page match your business priorities. The writing is simple, the visuals are clean and the structure is designed so that a customer can understand your range within a few seconds. The aim is not to decorate the store for the sake of it, but to make it a useful and practical part of how you sell on Amazon.

Benefits

One Clear Home for Your Brand

A proper Brand Store gives your products a single, steady home. Instead of buyers seeing just one listing at a time in search results, they see your range laid out in one place. A shopper who comes in for a single item can quickly notice that you also offer related products, sets and variations. Over time this helps move you from “one product they bought once” to “a brand they remember and can return to”.

A Better Landing Page for Ads and Social Traffic

When you run Sponsored Brand ads or share links from social media, where you send people matters. If every click lands on one product, you only give that visitor one serious option. If the price, size or colour is not right, they leave. A well-built Brand Store gives you a stronger landing page. You can link ads to a store page that groups the right products together, such as a category, a collection or a seasonal range. That way a visitor who is interested but not sure gets a few good choices in front of them instead of just one.

Easier Browsing for New and Repeat Buyers

A new buyer needs a quick way to understand what you sell. A repeat buyer needs a quick way to find more of what they already like. A good Brand Store helps both. A new visitor sees your main categories, a few simple lines explaining what you offer and clear sections to click into. A returning customer can click on your logo from any product page, land in the store and immediately see new arrivals, core products and any value offers. That is easier than typing your brand name into search and scrolling through a mix of results.

Space to Show Your Brand Without Overdoing It

Product pages give very limited space for your story. The Brand Store gives more room, but that does not mean long paragraphs and heavy slogans. Used well, it lets you show your tone and style in a simple way. TheGSTCo uses short headlines, clean banners and real lifestyle images so your brand feels consistent and real, without drowning buyers in text. The store looks like it belongs to a proper brand, but still keeps the focus on helping people choose and buy.

Procedure

Understanding Your Brand and Catalogue

The first step is to understand what you sell and how you see your brand. We look at your current Amazon listings, your main categories, your hero products, your price bands and any upcoming launches. We also ask what you want the store to do first: push a couple of key products, present the full range or support a specific campaign. This gives us a clear base so the store does not turn into a random collection of tiles.

Planning the Store Structure

Once your range and goals are clear, we plan the structure of the Brand Store. This means deciding how many pages you need and what each page is for. One brand might need a home page, plus simple category pages like “Men”, “Women” and “Kids”. Another might need pages for “Everyday Essentials”, “Premium Collection” and “Combos and Packs”. The structure is kept straightforward so that a first-time visitor can work out where to go next just by reading the page names.

Designing Content and Visual Flow

After the structure is set, we plan what each part of the store will show and say. We decide which banners go on the home page, what they should say in a short line, and which products or collections should sit below them. We use clear, direct language for headings and section titles, rather than long copy. Existing product photos and brand images are fitted into the layout, and where there are gaps, we guide you on what kind of pictures will work best in those spaces. The result is a store that looks tidy and easy to scan, rather than noisy or cluttered.

Building the Store in the Amazon Store Builder

With the plan ready, we log into your Amazon account and build the Brand Store using the store builder. We create the pages agreed in the structure, set your logo in the header, add banners and image tiles and place product grids where they make sense. Each tile is linked to the correct product detail page or product group so that every click leads somewhere useful. We check how the store looks on desktop and on mobile, because many buyers will only ever see it on their phone.

Review, Adjustments and Going Live

Before the store goes live, we walk through it as if we are a buyer who has never heard of your brand. We check whether the path through the pages is obvious, whether the text is easy to read and whether the main products are getting the right attention. If something feels confusing or empty, it is adjusted at this stage. When you are comfortable with how everything looks and works, the store is submitted for Amazon’s review. After approval, it becomes visible to shoppers and can be used in ads and links.

Ongoing Updates if You Need Them

A Brand Store is not something you set once and forget. As your catalogue changes, as you add new products or retire old ones, the store should change too. If you choose ongoing support, TheGSTCo can refresh banners for festivals and sales events, move new launches to key positions and update sections based on what is actually selling. That way the store continues to reflect your real business, not how things looked when you first set it up.

Documents

To build your Amazon Brand Store properly, TheGSTCo will need a few basic things from you:

Brand Registry status

You should have Amazon Brand Registry approved and active, so the Brand Store can be created under your brand.

Account access

You need to give the right level of access to your brand/seller account so the store can be created and edited safely.

Product and category list

A simple sheet or list with your categories, product names and ASINs, along with clarity on which products you want to push the most (bestsellers, new launches, premium lines).

Brand logo

A clean, high-resolution version of your logo that can be used in the store header and banners.

Product and lifestyle images

Good-quality images of your products (both plain product shots and lifestyle photos, if available) so the store looks consistent and professional.

Basic brand guidelines

Any fixed brand colours, short taglines or one-line messages you use elsewhere, so the store matches your existing brand identity.

FAQ

1. What is an Amazon Brand Store and why do I need one?

An Amazon Brand Store is a mini-website for your brand inside Amazon. It helps you show your full range in one place, tell your story, and give buyers a clean space with only your products instead of mixing you with competitors.

2. Do I need Brand Registry to create a Brand Store?

Yes. Amazon only allows registered brands to create a Brand Store, so you must have Brand Registry approved on your account before the store can be built.

3. How does TheGSTCo actually help with my Brand Store?

TheGSTCo plans the store structure, decides page layout, writes simple on-page text, arranges banners and product grids, links every tile to the right ASIN, and sets it up in your Amazon account so the store is ready to go live after Amazon’s review.

4. Can a Brand Store improve the performance of my Amazon ads?

Yes. A well-built Brand Store gives you a strong landing page for Sponsored Brand campaigns and external traffic, so visitors see a curated set of your products instead of a single listing.

5. What if my catalogue or focus changes later?

Your Brand Store can be updated anytime. TheGSTCo can refresh banners, move new launches to key spots, change featured products and adjust sections so the store always reflects your current range and priorities.