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Navigating the Guidelines of Effective Shipment Packaging and Labeling in E-Commerce


In the hurried world of e-commerce, ensuring that products reach customers in impeccable condition is paramount. Shipment packaging and labeling play a crucial role in this process, safeguarding items during transit and facilitating accurate delivery. Let’s delve into the significance of proper packaging and explore the various materials typically utilized in the shipment of Fulfillment by Amazon (FBA) orders.

The Imperative of Proper Packaging and Labeling

Avoiding Delays and Cancellations: 

Improper packaging and labeling can result in delays, affecting the promised delivery timelines and potentially leading to order cancellations.

Minimizing In-Transit Damages: 

Adequate packaging protects items from damages during transit, reducing return rates and enhancing customer satisfaction.

Preventing Loss of Packages: 

Accurate and clear labeling ensures that packages are not misplaced or lost within the delivery network.

Types of Packaging Materials

  1. Polybags (NP): Example: NP6, a simple polybag, offers basic protection and is often used for non-fragile items.
  2. Polyglyphic Mailers (NM): NM mailers feature an inner bubble wrap layer, providing additional protection against impacts and damages.
  3. Paper Mailer: Crafted from 100% recyclable kraft paper, these mailers are an eco-friendly packaging option.
  4. Tea Folder: A corrugate sheet cut into a T-shape, offering a unique and often customizable packaging solution.
  5. Corrugate Boxes (NC and NV): Standard boxes that provide robust protection against shocks and damages during transit.
  6. Bop Tape: Used to securely seal packages, ensuring they remain intact and tamper-evident throughout the delivery process.

Utilizing Packaging Materials Effectively

  • Polybags: Once sealed, polybags offer a degree of tamper-evidence and can protect items from moisture. Ensure to label them accurately post-sealing.
  • Corrugated Boxes: Ideal for safeguarding items from minor shocks, these boxes should be assembled, taped, and labeled meticulously to ensure optimal protection.
  • Paper Mailer Bags and Book Folders: Ensure to select the appropriate size and securely tape and label them after placing the product inside.
  • Custom Packaging: For odd-shaped or fragile items, custom packaging that ensures complete coverage and protection is vital.

Labeling Best Practices and Don’ts

  • Do’s:
    • Ensure labels are placed on the larger side of the package and are fully adhered without peeling edges.
    • Utilize a dedicated barcode printer for clear and accurate shipping labels.
  • Don’ts:
    • Avoid placing labels on smaller sides, edges, or over tapes.
    • Refrain from using tapes or unauthorized materials as dunnage.

Adherence to Regulations and Sustainability

  • Compliance:
    • Ensure that polybags are compliant with government regulations, featuring necessary details like manufacturer name, address, plastic type, and recyclability information.
  • Sustainability:
    • Opt for packaging materials that are recyclable and align with initiatives to reduce single-use plastic usage.


Effective packaging and labeling are not merely operational details but pivotal elements that directly impact customer satisfaction and brand reputation in the e-commerce domain. By adhering to best practices, utilizing appropriate materials, and ensuring regulatory compliance, sellers can significantly enhance the customer shopping experience, minimize returns, and foster a sustainable operational model.


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