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Entering the Tata Cliq Marketplace: A Seller's Roadmap to Success


The Indian e-commerce market is a thriving space, and 2023 presents an exciting opportunity for sellers to make their mark. One platform that stands out in this competitive landscape is Tata Cliq, a powerful e-commerce marketplace. This article will serve as a comprehensive guide for aspiring sellers, outlining the steps to get started on Tata Cliq and highlighting the benefits of becoming a part of this thriving marketplace.

Why Choose Tata Cliq?

Before delving into the registration process, it's essential to understand why Tata Cliq is an ideal platform for your e-commerce business. Here are some compelling reasons:

  1. Easy Registration Process: Tata Cliq offers a simple and straightforward registration process, consisting of just five steps. This streamlined approach saves you time and ensures that you can start selling without unnecessary complications.
  2. Expansive Customer Base: Tata Cliq's reach extends across India, providing access to both local and national markets. This broad customer base allows you to reach customers from all corners of the country, significantly expanding your potential customer pool.
  3. Transparent Commission Structure: Tata Cliq charges commissions only on items you actually sell, not on those you list on the platform. This transparency in their commission structure ensures you won't encounter hidden fees or unexpected charges.
  4. Expert Guidance: Tata Cliq offers valuable tips and tricks to help sellers succeed on their platform. Their expert team will guide you on writing compelling product descriptions, enabling you to grab your customers' attention effectively.
  5. Sales Monitoring Tools: Sellers on Tata Cliq have access to tools that allow them to monitor their progress, sales records, and profits conveniently. This access, through a unique login ID and password, provides invaluable insights into your business's performance.

Tata Cliq Seller Registration Process

Now that you understand the advantages of choosing Tata Cliq as your e-commerce platform, let's explore the step-by-step registration process to become a seller:

Step 1: Contact Tata Cliq

Begin by sending an email to In the email, provide your name, email address, phone number, and essential details about your business, including your product category, brand name, and business location. This initiates the registration process.

Step 2: Agreement Document

After you've made contact, you will receive an email from the category head, along with an agreement document. To proceed, obtain a stamp paper of Rs. 300 and endorse the agreement. This step is crucial in establishing your commitment to becoming a Tata Cliq seller.

Step 3: Commission Details

You'll also need to complete an Annexure, which outlines the commission details. Sign this document and remember to use your company letterhead to give it an official touch.

Step 4: Document Submission

Collect all the documents mentioned in the agreement and send them to the Tata Cliq office at the following address: Tata Unistore First floor, Empire Plaza 2, Chandan Nagar LBS Marg, Vikhroli West Mumbai-400080.

Ensure that your submission is professional and free from glitter or confetti – maintaining a business-like appearance.

Step 5: Final Steps

Upon receiving your documents, Tata Cliq will send you an 'ECS' (Electronic Clearance Service) form and a Seller Registration Form. These forms grant you access to become a Tata Cliq seller officially. Congratulations, you're now part of the Tata Cliq seller network!

Required Documents for Tata Cliq Seller Registration

To successfully complete the registration process, you'll need several documents. These documents help establish your credibility and provide essential information for your seller profile. The documents include:

  • VAT and CST Copy: Make copies of your Value Added Tax (VAT) and Central Sales Tax (CST) certificates. These are vital for tax purposes.
  • Pan Card Copy: Provide a photocopy or a clear image of your Pan card, as Tata Cliq needs this information to identify your business.
  • TAN Copy (If Available): If you have a Tax Deduction and Collection Account Number (TAN), include a copy of it.
  • Service Tax Copy (if applicable): If your business involves providing services, provide proof with a copy of your service tax registration.
  • CIN Copy (from ROC): Get a copy of the Company Identification Number (CIN) from the Registrar of Companies (ROC). It's like your company's birth certificate.
  • Cancelled Cheque: Take a standard check and mark it "CANCELLED" in large letters. Tata Cliq requires this for certain banking-related processes.
  • Company Logo: Share your company logo to showcase your brand identity on the platform.
  • Bank Confirmation on Electronics Clearance Form with Attachment: Liaise with your bank to obtain a confirmation on their special electronics clearance form and attach it to your submission.

Register on the Portal

Step 1: Access the Tata Cliq Seller Zone

To initiate the registration process, visit the Tata Cliq Seller Zone. You can find the seller registration page by searching "Tata Cliq Seller Zone" on your preferred search engine.

Step 2: Fill in Store Details

Once you are on the Tata Cliq Seller Zone page, scroll down to find the "Store Details" section Here, you will need to provide essential information about your business.

Fill in your business name, which will be your store's name on Tata Cliq.

Enter your legal name as the owner of the business.

Provide your registered email address, which will be used for communication.

Include your phone number for contact purposes.

Specify your business type (Individual or Business) and enter your PAN (Permanent Account Number) details.

Choose the product categories that best describe your offerings.

Step 3: Submit Your Details

After entering all the required information accurately, click on the "Submit" button. This action signals the completion of your registration request.

Step 4: Await Login Credentials

Once you've submitted your details, Tata Cliq will process your registration request. You will receive your login credentials via email. These credentials are essential for accessing your seller account on the Tata Cliq Seller Zone.

Step 5: Login to Your Seller Account

When you receive your login credentials, visit the Tata Cliq Seller Zone page again. On the login section of the page, enter the email address and password provided to you in the email. Click on "Login" to access your seller account

Step 6: Begin Cataloging

Now that you've successfully logged in, you can start the cataloging process. This involves adding your products to the Tata Cliq marketplace, setting prices, providing detailed product descriptions, and uploading images.


Becoming a Tata Cliq seller offers an exciting opportunity to thrive in the Indian e-commerce market. With a straightforward registration process, access to a vast customer base, transparent commissions, expert guidance, and tools for sales monitoring, this platform is an excellent choice for sellers looking to expand their online presence.

By following the steps outlined in this guide and providing the required documents, you can become a certified Tata Cliq expert and embark on a successful journey in online selling. Don't hesitate to reach out to Tata Cliq's seller support team if you have any questions or need assistance along the way.

In 2023, make it your goal to shine on Tata Cliq and turn your products into cold, hard cash in the Indian e-commerce market. Join Tata Cliq, and let this year be your most successful one!

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