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How to Become an Amazon Prime Seller - A Complete Guide


As an Amazon seller, growing your sales is crucial to the success of your business. One way to achieve this is by becoming an Amazon Prime seller. In this complete guide, we will explain what Amazon Prime sellers are, the benefits of becoming one, and how you can become a Prime seller on Amazon.

What are Amazon Prime Sellers?

Amazon Prime Sellers are sellers who offer 2-day Prime shipping to Amazon customers while fulfilling orders from their own warehouse or by using a third-party fulfillment center. When you become a Prime seller, you get a Prime Badge that helps customers find your products faster and easier.

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Benefits of Becoming an Amazon Prime Seller

There are numerous benefits of becoming an Amazon Prime seller, including:

1. Faster Delivery

As an Amazon Prime seller, you can offer one-day or two-day delivery, which is now an expectation for online shoppers. With the increasing number of Prime members, the search for products with prime filters has also increased since 2016, which means more product visibility.

2. Early Access to Customers

Prime Day is one of Amazon's biggest annual shopping events, and becoming a Prime seller gives you early access to customers. It's an opportunity for sellers to sell to millions of Prime members across India.

3. Increased Visibility

Prime products are highlighted on the Amazon website, making them more visible to customers. This can lead to higher click-through rates and more sales.

4. Fast and Free Shipping

Prime sellers can take advantage of Amazon's fast and free shipping service, which is a significant draw for customers who want their products quickly and without any additional shipping fees.

5. Better Customer Trust

The Prime badge is a symbol of reliability and quality, which can increase customer trust and confidence in your products. Customers are more likely to purchase from a Prime seller as they know they can rely on the high-quality service provided by Amazon.

6. Advertising and Promotion

Amazon Prime offers various advertising and promotional tools that can help you reach a wider audience and increase your sales.

How to Become an Amazon Prime Seller

Becoming an Amazon Prime seller can instill trust in customers due to the Prime Badge guaranteeing a remarkable customer experience, including free, speedy, and dependable delivery, as well as top-notch customer support. Here are two ways to join the Prime program:

1. Enroll for Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is a convenient service that allows you to relax while Amazon handles tasks such as storing, packaging, and delivering your products to your customers. Opting for FBA grants your products the Prime Badge, which means your customers can enjoy free and speedy delivery along with Amazon's exceptional customer support. Sellers who choose FBA have experienced a sales increase of up to three times.

2. Join Amazon Local Shop Program

Local Shops on Amazon is a program that allows any physical store to register on and serve more customers from their local area. With Local Shops on Amazon, you serve the customers near you and stand a chance to receive the ‘Prime Badge’. This lets customers in your locality discover you faster. Join the thousands of shopkeepers that are already taking advantage of this program.


Becoming an Amazon Prime seller can offer numerous benefits that can help Amazon sellers grow their sales, reach a wider audience, and increase their customer base. With fast and free shipping, increased visibility, and better customer trust, Prime sellers have an advantage over their competitors. By following the steps outlined in this guide, you too can become an Amazon Prime seller and take your sales to the next level.

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