However, the e-commerce landscape has changed how businesses can operate — particularly small and medium enterprises (SMEs). It has emerged platforms like Meesho and Amazon are frontrunners in offering entrepreneurs with the mechanics to sell products from online. But each platform is profiled with its own pros and cons and is introduced according to the kinds of sellers and buyers.

In this blog, I move on to compare Meesho vs Amazon based on their features, pros and cons including pros and cons of using them for small businesses. Wondering where to sell your products? This guide will give you insight into making that decision.

What is Meesho?

Meesho is an Indian social commerce platform designed specifically for resellers and small entrepreneurs. This means that someone can sell products to his customers directly via WhatsApp, Facebook, and Instagram. For beginners, Meesho is a go to point owing to the fact that it helps sellers start their businesses with zero investment.

However, the most famous of this lot is Meesho, which has emerged to be quite popular in Tier 2 and Tier 3 cities as a low cost solution for sellers to get into the online business for free.

Features of Meesho

1. Zero Investment to Start: Sellers can register and begin selling without paying any fees upfront.
2. Social Commerce: Easy integration with WhatsApp and Facebook for catalog sharing.
3. Low Commission Fees: Helps sellers retain a higher profit margin
4. Cash on Delivery (COD): Offers payment flexibility for buyers, increasing trust.
5. Wide Product Categories: Includes popular items like fashion, home decor, and daily-use products.

How Does Meesho Work?

• Sellers upload their products to the Meesho app or website.
• Resellers can pick products from Meesho’s catalog and share them on social media.
• Orders are fulfilled by Meesho’s logistics partners, and sellers receive payments directly to their accounts.

Best for

• Small businesses and resellers in Tier-2 and Tier-3 cities.
• Sellers looking to target budget-conscious buyers.
• Entrepreneurs with a strong social media presence.

Meesho Seller Login and Supplier Panel

Meesho provides an accessible and straightforward seller platform tailored for small businesses and resellers. The Meesho Seller Login and Supplier Panel allow sellers to register with minimal documentation, upload catalogs, and manage orders effortlessly. Designed for entrepreneurs in Tier-2 and Tier-3 cities, the platform supports organic growth by integrating with social media channels like WhatsApp and Facebook. Its zero-investment model and low commission fees make it an attractive choice for budget-conscious sellers. Features like Meesho Label Crop and reliable third-party logistics support further simplify operations, while the Meesho Customer Care Number ensures timely assistance.

What is Amazon?

Features of Amazon:

1. Global Marketplace: Sell globally to broaden your reach.
2. Fulfilled by Amazon (FBA): Amazon simplifies seller operations with inventory, packing, and delivery.
3. High Website Traffic: Millions of visitors daily, increasing the chances of sales.
4. Detailed Seller Tools: Access advanced analytics to track sales and customer behavior.
5. Prime Membership Benefits: Products under Amazon Prime enjoy better visibility and faster delivery.
6. Extensive Product Categories: From groceries to electronics, Amazon covers nearly every product imaginable.

How Does Amazon Work?

• Sellers register on the Amazon Seller Central platform and upload their product listings.
• Products can be fulfilled by the seller or by Amazon through FBA services.
• Amazon takes care of customer service, returns, and refunds for FBA sellers.

Best for

• Businesses targeting a global or urban audience.
• Sellers with higher budgets looking for advanced tools and logistics.
• Entrepreneurs with diverse product offerings, including premium goods.

Comparing Meesho and Amazon for Small Businesses

1. Target Audience

• Meesho: Primarily targets buyers in Tier-2 and Tier-3 cities. The platform is ideal for sellers focusing on price-sensitive and budget-conscious customers.
• Amazon: Caters to a more diverse audience, including urban, tech-savvy customers. Amazon’s reach is global, making it suitable for businesses targeting international markets.

2. Ease of Onboarding

• Meesho: The onboarding process is simple and quick. Sellers can register with minimal documentation, making it highly accessible for beginners.
• Amazon: Requires detailed documentation, including GST registration, PAN card, and bank account details. The process is slightly more complex but ensures a professional setup.

3. Commission and Fees

• Meesho: Low commission fees vary by product category but are inexpensive. This makes it affordable for small firms.
• Amazon: Higher referral, FBA, and advertising fees. Premium services make these fees worthwhile, but sellers with limited margins may struggle.

4. Logistics and Delivery

• Meesho: Partners with third-party logistics providers for delivery. However, delivery times may be slower, especially for remote areas.
• Amazon: Has one of the fastest and most reliable delivery networks, including Amazon Prime same-day and next-day delivery.

5. Marketing Support

• Meesho: Relies on organic growth and social media sharing. It does not offer advanced marketing tools.
• Amazon: Provides paid marketing options like Sponsored Ads, which significantly improve product visibility.

6. Customer Trust

• Meesho: Still building its reputation in urban areas, though it is trusted in smaller towns.
• Amazon: A well-established brand with strong customer trust worldwide.

7. Seller Support

• Meesho: Offers basic support for sellers but lacks advanced analytics or training resources.
• Amazon: Provides extensive support, including tutorials, analytics, and customer service.

Which Platform Should You Choose?

Your business goals, target audience, and budget determine whether to choose Meesho or Amazon.

Choose Meesho if:

• You are a beginner with limited capital.
• Your products cater to budget-conscious buyers in smaller cities.
• You rely heavily on social media for sales.

Choose Amazon if:

• You have a diverse product range, including premium items.
• You want to target urban or global customers.
• You can afford higher fees for premium logistics and marketing services.

Some Other Factors you may keep in mind while choosing

Budget: If you want to start with minimal investment, Meesho is the better option.

Target Market: Meesho is great for small-town customers, while Amazon is ideal for urban and global buyers.

Product Type: Affordable products perform better on Meesho, while Amazon is suitable for premium items.

Growth Plans: If you want to scale quickly, Amazon’s infrastructure can help you achieve that.

Amazon Seller Login and Seller Central

Amazon’s Seller Central is a sophisticated platform designed for businesses aiming for global growth and scalability. The Amazon Seller Login provides access to advanced tools for inventory management, analytics, and advertising, enabling sellers to optimize their operations effectively. With seamless integration into Amazon’s logistics network through Fulfilled by Amazon (FBA), sellers can ensure fast and reliable deliveries. The platform also offers premium services, such as sponsored ads and detailed customer insights, helping businesses maximize their visibility and profitability. Amazon’s focus on customer satisfaction and global reach makes it an excellent choice for sellers with diverse product offerings and higher budgets.

FAQs

Is Meesho or Amazon better for small businesses?

What are the fees for selling on Meesho and Amazon?

Can I sell the same products on both platforms?

Does Meesho require a GST number?

Which platform offers better delivery services?

Is Meesho suitable for premium products?

What kind of marketing tools are available on Meesho?

Can I sell internationally on Meesho?

Can I advertise my products on Meesho?

Is Amazon better for scaling a business?