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Overview
A normal Amazon product page has limits. You get a title, a few bullet points, one description box and the standard image block. For many categories today, that is not enough to answer buyer questions or to stand out from copy-paste listings.
Once you have Brand Registry, Amazon gives you one more powerful tool: A+ Content (often called A+ listing or EBC). It lets you add extra image modules, comparison charts, story blocks and structured layouts below the main description. Used properly, this section turns a plain product detail page into something that actually explains the product and the brand.
The problem is that most A+ pages are either over-designed or underused. Some brands fill them with heavy text and stock images that say nothing. Others simply repeat the bullet points in a different format. In both cases, the space is wasted.
TheGSTCo’s Amazon A+ Listing Services are built to treat A+ as a tool with a clear job: reduce buyer doubt, show what matters in a simple way and help the product page do its work. We plan the layout, write clean copy, choose the right modules, and prepare images and charts that speak to real questions buyers have, not internal jargon. The end result is an A+ section that looks neat, loads well on mobile and supports the sale.
Benefits
Stronger First Impression on the Product Page
As a buyer scrolls down after the bullets and notices a well-organized A + section, he or she understands that the brand has made an attempt to describe the product. They will be able to see features not divided into obscure blocks, photos, depicting how they can be used in real life and plain descriptions rather than unclear statements.
This matters especially in crowded categories where many listings use the same basic copy. A good A+ layout gives your page a more complete feel without turning it into a poster. Buyers get a sharper sense of what they are about to buy, which helps them decide faster.
Better Explanation of Features, Use and Variants
Standard bullets cannot always carry everything. Some products need diagrams, before/after views, ingredient callouts, care instructions, or size and fit guidance. A+ modules are made for that.
With TheGSTCo handling A+ listing, important details are grouped in a way that feels natural: a block for key features, a block for how to use, a block for care or maintenance, and a block for who the product is best for. If you have variants or a range in the same family, we can use comparison tables so buyers see differences clearly instead of guessing.
More Trust and Fewer Pre-Sale Doubts
Confused buyers scroll, click around and often leave. Clear A+ content removes many of the doubts that usually show up in questions and returns: “Will this fit?” “What is the exact material?”, “What is inside this pack?”, “Is this for daily use or only for special cases?”
When these points are answered in pictures and short lines, buyers feel safer placing the order. Over time, better explanation at the product page level can help lower avoidable returns and reduce basic queries for support.
Better Use of Brand Story Without Overselling
Brand story sections in A+ give you space to say who you are and why you make the product the way you do. But if this turns into a long speech, buyers skip it.
TheGSTCo uses this area with restraint. We keep it to a short paragraph or two, backed by real images of the product in context. The focus stays on why your brand is a sensible choice for the buyer in that category, not on big slogans. This helps your listing feel human and consistent without taking attention away from the product itself.
Procedure
Reviewing Your Current Product Page and Brand
We start by looking at your existing Amazon detail page: title, bullets, images, Q&A and reviews. This shows us what buyers already like, what they are confused about and what is missing. We also look at your brand assets logo, colour style, any existing guideline and your registered brand status.
At this stage, we decide which SKUs need A+ content first. Often it makes sense to begin with your main hero products and then extend the format to related ASINs in the same family.
Planning the A+ Layout and Modules
Next, we plan the A+ layout at a simple sketch level. Amazon offers fixed modules, image-with-text blocks, comparison charts, image headers, icon grids, and so on. We decide which modules to use and in what order.
For example, a layout might be: title banner, key features in three image-text blocks, usage steps, comparison table across variants and a short brand block at the end. The point is to give the buyer a clear flow without repeating the same information they just saw in bullets.
Collecting and Preparing Content and Images
Once the layout is set, we prepare the actual content. We write text in plain language, focusing on real benefits and facts rather than buzzwords. Each block has a specific purpose: one explains what the product does, another explains who it is for, another explains how to use or care for it.
For images, we use your existing product shots and lifestyle photos where possible. If we see missing angles or use-cases, we tell you exactly what kind of images will fill the gap. We also ensure that image sizes and proportions are prepared to fit Amazon’s A+ requirements so you do not face repeated upload errors.
Building the A+ Listing in the Amazon Console
With text and images ready, we log in to your Brand Registry or seller account and build the A+ content using Amazon’s A+ editor. We add the modules in the planned order, upload images and paste in the copy, checking how each section looks in preview.
We pay attention to spacing, font sizes and how the layout behaves on mobile, not just desktop. Many buyers will see your listing on a phone, so the content must be readable and scroll-friendly there as well.
Review, Edits and Submission for Approval
Before submitting, we review the full A+ section end to end. We check that there is no repetition with the bullets, all spelling and units are correct, comparison tables are accurate and there are no claims that may cause compliance issues. If anything feels unclear or heavy, we trim and simplify.
Once you are satisfied with the preview, the A+ content is submitted for Amazon’s approval. If Amazon raises any issues or asks for changes, we handle those adjustments and resubmit as needed.
Rolling Out A+ Across Related ASINs
After one A+ layout performs well for a key product, we can extend it to related ASINs in the same family different sizes, flavours, colours or packs. In many cases, the core structure can stay the same while product-specific details are adjusted. This saves time and keeps your catalogue consistent.
Documents
thegstco would only require some basics on your part to be able to create and publish Amazon A+ listings without any problems:
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Brand Registry details
Confirmation that your brand is registered on Amazon and that A+ content is enabled for your account.
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Account access
User access or roles that allow us to create and edit A+ content in your seller or brand console.
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Product information
A well laid out list of ASINs you desire A+ on, and important features, ingredients or materials, usage directions, care directions and any point of comparison between variants.
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Visual assets
High-quality product photos and, if available, lifestyle images. If you have past creatives or packaging artwork, those can help set the look and feel.
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Brand basics
Your logo, preferred colours and any short taglines or fixed lines you want included, so the A+ section matches your larger brand presence.
With these pieces in hand, TheGSTCo can design and implement A+ listings that turn plain product pages into clear, convincing detail pages that work better for both buyers and your brand.
FAQ
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What are Amazon A+ Listing Services?
Amazon A+ Listing Services: It includes developing richer product listing pages that have additional images, comparison tables and story sections under the regular description to be able to explain your product better and in a more professional way.
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Do I need Brand Registry to use Amazon A+ Content?
Yes, A+ Content is available only to brands that have completed Amazon Brand Registry, so you must have your brand approved before A+ can be added.
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How does TheGSTCo help with Amazon A+ listings?
TheGSTCo plans the A+ layout, writes simple and clear copy, prepares or guides images, builds the modules in your Amazon account and handles edits until the A+ content is approved and live.
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Can A+ listings really improve sales on Amazon?
Good A+ content helps buyers understand features, usage and differences between variants, which often reduces confusion and makes it easier for them to decide to buy.
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What information do I need to share for Amazon A+ Listing Services?
ASINs, product features, use and care information, brand logo, product and lifestyle images and any other point you would like to be emphasized should be provided to ensure the creation of the A+ section will be done correctly.
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