Being an Amazon store manager is a complicated affair. The workload can become rapid as the sales rise, and inventory tracking, advertising, and customer support are only some of the aspects. Because of this fact, many sellers choose to collaborate with an Amazon agency to organize their day-to-day operations and improve the performance.
To become an efficient agency, they should have access to your Amazon Seller Central account. With such access, they can handle activities effectively as you keep on growing your business. This is a guide on how to grant your agency partner access to Amazon Seller Central in a secure, organized, and trustworthy manner.
Why You Need to Grant Agency Access
Accessing Seller Central is more than technical. It directly affects how smoothly your Amazon business runs. In the absence of access, agencies are not able to make real-time changes, monitor performance or resolve problems rapidly.
With the right permissions in place then your agency can serve your business better.
The advantages of adequate access are:
- Quickened inventory change-ups and correction of mistakes.
- More effective advertising and control of the budget.
- Quick service to customer messages.
- Better reporting and decision making.
- Healthier account and compliance.
There are numerous sellers who collaborate with established players including theGSTco. notice improved results simply because their agency can operate without restrictions.
Preparation Before Adding an Agency User
You should take some time to prepare before you start the process. This prevents errors and wastage of time in the future.
Make sure you use the main account first. Adding of new users and permission is allowed only by the main user. Then ensure that you have the right email address of the person in your agency. A slight error is enough to slow down the process.
It is also useful to get to know what areas your agency will handle. This makes you be able to allocate permissions without feeling like giving unjustified access.
Step 1: Sign in to Amazon Seller Central.
Launch Amazon Seller Central by entering your primary log-in details. After the login process, you will be presented with the dashboard and the information regarding your sales, performance, and account settings.
Step 2: Click on the User Permissions Section.
At the upper part of the right side of the dashboard:
- Click on Settings
- Select User Permission
Here you can add, remove or change permissions of existing users.
Step 3: Add Your Business Partner as a New User
On the page, find the part that says "Add a User." Here, you will enter the basic details of your agency contact.
Enter the following information carefully:
- Full name of the agency user
- Official email address used by the agency
After entering the details, click Send Invitation. Amazon will now invite your advertising partner by email.
Step 4: Wait Until the Invitation Is Accepted
Your agency partner must accept the invitation before you can assign permissions. Once they accept, their name will appear under the “Current Users” list in Seller Central.
At this stage, access is not active yet. You still need to set the permissions manually.
Step 5: Assign the Right Permissions
Click Manage Permissions next to the agency user’s name. Amazon will show a list of permission categories. Below is a clear breakdown of what access an agency usually needs.
Step 6: Inventory Permissions
The inventory access enables the agency to control stock and listing without wasting time.
Admin access enables them to:
Step 7: Pricing Permissions
Pricing plays a major role in winning the Buy Box and staying competitive.
Admin access allows the agency to:
- Update product prices
- Manage deals and discounts
- Adjust pricing strategies
Step 8: Advertising Permissions
Advertising access is essential for growth.
With Admin access, the agency can:
- Create and manage PPC campaigns
- Optimize keywords and bids
- Track advertising performance
Step 9: Orders Permissions
Orders access helps maintain customer satisfaction.
Admin access allows the agency to:
- Track orders and shipments
- Respond to customer messages
- Manage returns and refunds
Step 10: Allowances for Store Design
Your business picture is shown in your Amazon Store.
Admin access helps the organisation:
- Make the store pages better
- Make the style and navigation easier to use
- Add visual content and ads
Step 11: Reports and Performance Permissions
Reports and performance data help agencies make informed decisions.
Admin access allows them to:
- Analyze sales and traffic data
- Monitor account health
- Review customer feedback
Step 12: Amazon Settings Access
We will need access to all things Settings.
Note: Bank and Tax data are not needed. Please provide maximum permissions for anything else.
Step 13: Media Upload and Internal Tools
Media and internal tools are often required for creative and technical work.
Admin access allows:
- Uploading images and videos
- Managing A+ Content
- Using internal account tools
Step 14: Internal/Administrative Tools Access
Access to all Internal/Administrative Tools is required.
Important Security Reminder
Sharing private financial information is not required.
Keep these areas restricted:
- Bank account details
- Tax and payment settings
Amazon protects these areas to ensure account security.
Step 15: Performance Access
We will need access to all things Performance.
To save changes, click the Continue button at the bottom of the settings.
Step 16: Inform Your Agency
Send a brief message or email to your agency to make sure that the permissions have been revised. This will enable them to check access twice and get down to work immediately.
Errors that Sellers should not do.
Other vendors have problems with minor mistakes.
Common mistakes include:
- Losing the memory of advertising or report access.
- Giving limited permissions
- Use of incorrect email address.
- Leaving the page without saving the changes.
These mistakes will be avoided and that is why the process of onboarding will be smooth.
Working with Trusted Amazon Partners
Many Amazon sellers prefer to work with experienced service providers who understand Seller Central operations in detail. Agencies such as theGSTco help brands manage compliance, advertising, reporting, and operational tasks more efficiently. When proper access is provided from the beginning, partners like thegstco. can work without procrastination, lessen the number of mistakes and make sure your Amazon account is in order and performance-oriented. This organized access enables the sellers to have some control without compromising on professional assistance.
Final Thoughts
This is a required action in scaling your business by granting your agency partner entry to Amazon Seller Central. When properly executed, it brings about trust, efficiency and the security of sensitive data.
The above steps should be adhered to, permissions must be paid attention to, and communication with your agency must be clear. It is quite possible that with the correct arrangement, your Amazon store will prosper in the steady growth.
