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Mastering Amazon Self-Ship: A Step-by-Step Guide for Sellers


As an Amazon seller, you have several options for shipping your products to customers. One of these options is Amazon Self-Ship, where you take full control of the shipping process, from printing shipping labels to ensuring timely delivery. In this blog, we'll walk you through the entire process of self-shipping your orders on Amazon, so you can efficiently fulfil customer orders and provide a seamless shopping experience.

What is Amazon Self-Ship Order

Amazon Self Ship is a delivery choice that empowers sellers to handle the entire shipping process for their products independently. When a customer makes a purchase, it's the seller's responsibility to oversee everything from printing the shipping label and securely packing the product to choosing a courier for delivery. The process entails the following steps:

  • Label and Slip Printing: Sellers begin by printing the shipping label and packing slip from their Seller Central accounts.
  • Secure Packaging: The product is carefully packed to ensure it remains intact during transit, and the shipping label is affixed to the package.
  • Courier Arrangement: Sellers can either schedule a pickup with their chosen courier or personally drop off the package at the courier's office.
  • Order Tracking: It's essential to update the order status on Seller Central with the provided tracking information.

Amazon Self Ship grants sellers full control over the shipping process, allowing them to guarantee timely delivery and product condition. However, this approach may demand considerable time and resources, including a dedicated logistics team or collaboration with a courier service. In essence, it offers flexibility but comes with the responsibility of managing the entire shipping journey.

How Self Ship Order Works

Amazon Self Ship, also known as Seller Fulfilled Prime (SFP), is a program that allows eligible sellers on Amazon to fulfil and ship their own orders while offering Amazon Prime benefits to customers. Here's how Amazon Self Ship works:

  1. Seller Eligibility and Enrolment:
    • To participate in the Amazon Self Ship program, sellers must meet certain eligibility criteria set by Amazon. These criteria typically include demonstrating a strong track record of order Fulfilment, meeting performance metrics, and agreeing to Amazon's terms and conditions.
    • Eligible sellers can apply for the program through their Seller Central accounts.
  2. Meeting Performance Standards:
    • Sellers enrolled in Self Ship must consistently meet Amazon's stringent performance standards, including maintaining low order defect rates, offering reliable tracking information, and delivering orders on time.
    • Compliance with these standards is essential to remain eligible for the program and provide a high-quality shopping experience for customers.
  3. Setting Up Shipping Templates:
    • Sellers can create shipping templates within their Seller Central accounts. These templates allow sellers to define shipping rates, delivery times, and the regions they are willing to serve.
    • Shipping templates provide flexibility in managing shipping costs and options for different products and regions.
  4. Listing Prime-Eligible Products:
    • Sellers can choose which of their products are eligible for Amazon Prime. These products must meet specific criteria, including fast and reliable shipping options (typically two-day or one-day shipping).
  5. Order Placement:
    • When a customer places an order for a Prime-eligible product from a Self-Ship seller, the seller receives an order notification through Seller Central.
    • The seller is responsible for reviewing and confirming the order, ensuring that the product is available in their inventory, and that it meets Amazon's Fulfilment standards.
  6. Order Fulfilment:
    • Self-Ship sellers handle the entire order fulfilment process, including picking, packing, and shipping the product to the customer's specified address.
    • Sellers generate shipping labels within Seller Central and affix them to the packages.
  7. Shipping Speed and Delivery:
    • Sellers are required to offer fast and reliable shipping options for Prime-eligible products. This typically includes two-day or one-day shipping for eligible orders.
    • Sellers must ensure that orders are delivered within the promised delivery timeframes.
  8. Customer Service:
    • Self-Ship sellers are responsible for addressing customer inquiries, handling returns, and resolving any issues related to orders.
    • Providing excellent customer service is crucial for maintaining a positive seller reputation and ensuring customer satisfaction.
  9. Inventory Management:
    • Sellers must efficiently manage their inventory levels to ensure that products are available for fulfilment when orders are received. Effective inventory management is essential to prevent stockouts and meet customer demand.
  10. Performance Monitoring:
    • Amazon continually monitors the performance of Self Ship sellers to ensure that they meet program requirements and provide a high-quality shopping experience to customers.
    • Sellers must regularly review their performance metrics and take corrective actions when necessary.

Amazon Self Ship offers sellers the opportunity to maintain control over their fulfilment processes while providing Prime benefits to customers. It requires careful planning, strict adherence to Amazon's standards, and a commitment to excellent customer service to succeed in the program.

What is the proses of amazon self-ship order

Step 1: Order Confirmation and Product Selection

  • When you receive an order on Amazon, the first step is to confirm the order and ensure that you have the correct product ready for shipment.
  • Match the product details with the order information to avoid shipping errors.
  • Once verified, proceed to pack the item securely.

Step 2: Printing Shipping Labels

  • To print shipping labels, log in to your Seller Central account.
  • Navigate to the "Manage Orders" page, where you will find the "Print Packing Slip" option in the action column.
  • Print the packing slip and shipping label, ensuring a clear printout.
  • Separate the shipping label and packing slip along the dotted line.

Step 3: Packaging and Labelling

  • Include the packing slip inside the package so that the customer can easily identify the contents.
  • Affix the shipping label securely to the package you intend to deliver.
  • Ensure that the packaging meets Amazon's guidelines to prevent damage during transit.

Step 4: Mailing the Item

  • With your package ready for shipment, it's time to mail the item to your customer.
  • Choose a reliable shipping service that aligns with the estimated delivery date and shipping speed promised to the customer.

Step 5: Confirming Shipment

  • After mailing the item, you must confirm the shipment within Seller Central to keep the customer informed and update the order status.
  • Locate the order on the "Manage Orders" page and click on the "Confirm Shipment" button corresponding to the order.

Step 6: Updating Shipment Details

  • When confirming shipment, update the ship date, select the shipping carrier, and enter the tracking number.
  • Depending on your chosen courier or logistics arrangement, you can schedule a pickup for the package at your location or personally drop it off at the courier's office. Ensure that the package is ready for collection.
  • If you're hand delivering an item within the same city, choose "Specify Carrier" from the carrier drop-down and enter "hand delivered" in the text box.
  • Click on "Confirm Shipment" to finalize the process.

Step 7: Dispatching Multiple Packages (Optional)

  • If you need to dispatch multiple packages for a single order, you can do so within the confirm shipment page.
  • Click on "Add a Package," and a second package section will appear.
  • Enter the necessary details for each package and click on "Confirm Shipment" to complete the process.

Step 8: Monitor Delivery & Customer Service:

  • Keep track of the shipment's progress using the tracking number provided by the courier. Ensure that the order is delivered within the promised delivery timeframes.
  • Be prepared to address any customer inquiries related to their order. Handle returns, exchanges, and resolve any order-related issues promptly to ensure customer satisfaction.

(Important Note: If you fail to ship your orders within 48 hours of the Estimated Ship Date, the order may be auto-cancelled, and you could incur a cancellation fee of 2.5% of the order value. Timely shipment is crucial to maintain a positive seller reputation.)


Mastering the process of Amazon Self-Ship is essential for sellers who prefer to manage their order fulfilment independently. By following these step-by-step instructions, you can efficiently handle order confirmation, printing shipping labels, packaging, mailing items, confirming shipments, and even dispatching multiple packages if needed. Providing a seamless and timely delivery experience for your customers will contribute to your success as an Amazon seller.

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