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A Step-By-Step Guide to Registering as An Amazon Seller


Are you ready to embark on an exciting journey as an Amazon seller? Registering as an Amazon seller is the crucial first step towards establishing your presence in the world's largest online marketplace. Whether you're a budding entrepreneur or an established business looking to expand, this comprehensive guide will walk you through the process, ensuring a smooth and successful registration experience.

Steps to Register on Amazon

Step 1: Start Seller Registration

To initiate the seller registration process on, visit or and select 'Start Selling' to create your account.


Start Seller Registration

If you have an existing customer account on

If you already possess a customer account on or Prime Video, you can simply utilize the same email and password to begin setting up a seller account. Upon signing in using these login details, you will be prompted to validate your phone number with an OTP.

If you do not have a customer account on

If you do not have an existing customer account or wish to establish a new seller account, click on 'Create your Amazon account'. On the subsequent screen, input your name, mobile number, email address, and set up a password.


Login in Amazon

Step 2: Input GST Number

Following your sign-in, you will be required to enter your Goods and Services Tax (GST) number. If you intend to sell GST-exempt products, opt for the 'I only sell tax-exempted products such as books' choice.

Step 3: Verify GST Number

Upon entering the GST number, proceed to 'Continue to Verify', which will trigger a GST OTP to the email and mobile of the primary GSTIN holder. Should you not receive the OTP, please verify with your CA or an individual who may have provided their phone number during GST registration.

Verify GST number - Amazon

Step 4: Enter Store Name

Personalize your store with a unique store name, representing your business to customers on You can accept the auto-generated store name suggestions recommended by Amazon or enter a store name of your choice.

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Step 5: Enter Pickup Address

You must then provide the pickup address details. Amazon will collect product shipments for customer orders from this address. The address on your GST will be available as an option for selection. To specify a different pickup location, input the address by clicking 'Add new address' under account settings on Seller Central.

It is essential to ensure that the pickup address is within the same state in which the GST is registered.

Enter Pickup Address - Amazon

Step 6: Select Shipping Method

Next, you have to choose a shipping method. There are two options as follows

  • Easy Ship: With Easy Ship, you store and pack your orders at your pickup location, and Amazon picks and delivers them to your customers. Additional fees, such as weight handling fees and pick and pack fees, will be charged for this service.
  • Self Ship: With self-ship, you store, pack, and ship your products yourself or utilize third-party services for product delivery to customers.

Select Shipping Method - Amazon

Step 7: Add Bank Account

Next, you will be prompted to add the details of your active bank account to receive payments from Amazon.

Enter the details of the bank account used for your business.

Step 8: Choose Default Tax Rate

The default GST rate or Product Tax Code (PTC) is the tax rate for each category as notified by the government. It represents the percentage of taxes applicable to the sale of products or services within that category.

The default GST rate/product tax code (PTC) will be utilized to calculate tax on your product listings in cases where no specific tax code is selected.

Select Default Tax Rate - Amazon

Step 9: List Your Products

Proceed to 'Add products and start selling' to commence the listing process, which is a mandatory step to launch your store on

Here, you can input product details such as photos, descriptions, prices, etc., enabling buyers to evaluate your products on

At least one product listing must be completed to launch your store on

Step 10: Launch Your Store

Upon completing the product listing, click on the 'Start Selling' button. Subsequently, your store will be live, and your products will become available to millions of customers.

Launch Your Store - Amazon




Becoming an Amazon seller on is a valuable opportunity to expand your business and reach millions of customers. This guide has provided a step-by-step registration process, from creating your account to launching your store. Take advantage of Amazon's tools and resources, such as advertising credits and fulfillment services, to maximize your success. Personalize your store, provide accurate shipping information, and choose the right tax rates. Start selling today and unlock the potential of for your business.

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